Chateau Fukushima? Japanese winery tries to shake off negative image

Ten years after the nuclear disaster, local agri-businesses are looking to the future

Ōse Winery sits in pristine forest carved into a hillside, surrounded by fields brimming with ready-to-pick fruit and veg. On a recent afternoon, a gentle breeze took the sting out of the late summer heat, and the vines were heavy with ripening grapes. As Japanese terroir goes, it is hard to imagine a more idyllic location.

The winery’s products have won awards in Japan and overseas, and – as the Observer can confirm – its chilled chardonnay hits the spot on a humid evening. Yet it faces an unenviable marketing challenge: every grape, apple, Asian pear and peach that goes into its wine, cider, calvados and liqueurs is grown locally, in Fukushima.

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