Decluttering guru looks to clean up but says ‘if the bowl you’re using currently sparks joy for you, I don’t encourage replacing it’

The Japanese tidying guru Marie Kondo appears to have adopted a new approach to decluttering: rid your home of things that don’t “spark joy”, then replace them with items from her new online store.

Kondo – who rose to international fame for encouraging people to declutter their homes and minds using the KonMari method – launched the store on her website earlier this week, the Wall Street Journal has reported.

Related: Sparking joy: use Marie Kondo's approach to declutter your mind