Japan shrugs at name-and-shame policy amid Covid fatigue and changing norms

Social pressure and group mores have become less powerful as people become tired of staying home

The Japanese government has named three people this week who broke quarantine rules after returning from overseas in an attempt to shame others into complying with anti-virus measures.

The authorities are hoping to tap into traits, such as the sense of collective and the importance of not breaking social norms, that Japan is known for.

However, fatigue from prolonged states of emergency and ire at quarantine exceptions made for Olympic athletes may mean the “name and shame” policy has limited effect, or will even backfire.

The names – but no other details – of the three rule-breakers who are reported to have avoided contact with authorities during their 14-day mandatory quarantine were announced on Monday. Some social media users attempted to identify the trio but there was little public outcry.

Related: Japan urges young people to get jabs and stay in amid Tokyo Covid surge

Related: Filled with doubt, division and Covid, Tokyo braces for Olympics

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