Sake Kit Kat in Japan

Sake Kit Kat

Hot on the heels of the news about a new Nestle factory opening up in Japan for flavoured Kit Kats comes news of a new premium sake Kit Kat in Japan.

Nestle is releasing a new type of high-class Kit Kat with the help of esteemed Toyama-based sake brewery, Masuizumi and former Japanese soccer star Hidetoshi Nakata, a passionate sake fan. The new premium sake Kit Kat will be made for refined tastes and has been a year in the making.

Masuizumi sake brewery based in Toyama Prefecture was chosen from over 100 sake breweries in Japan to provide the premium sake used in these new Kit Kat. Masuizumi has a history dating back to 1893, making a great choice for these premium Kit Kat. The white chocolate wafers of the Kit Kat combine perfectly with the crisp dry finish of Masuizumi’s sake, creating depth of flavour and a distinct sake aroma.

The new premium Kit Kat containing 0.4% alcohol is called Masuizumi Japan Sake Kit Kat and will be sold in distinctive red boxes containing nine individually packaged bars. The tagline for the product is “The elegant taste of sake, wrapped in the gentle sweetness of white chocolate. Enjoy the rich, satisfying flavour of sake”.

Sake Kit Kat

Masuizumi Japan Sake Kit Kat will go on sale at souvenir stores around Japan from mid-September and will retail for 700 yen ($USD6.50). Kanpai!

Kit Kat Japan Website  

Sake Kit Kat

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Shitamachi Museum Annex

旧吉田や酒店

Shitamachi Museum Annex (Former Yoshidaya Liquor Store) is a photogenic, traditional wooden store in the Yanaka district of Tokyo that survives from the early part of the 20th century. The building dates from 1910 and was in use until 1986.

Shitamachi Museum Annex, Yanaka, Tokyo.

A free museum, the Shitamachi Museum Annex recreates the interior of a Meiji Period liquor store with contemporary advertising posters on the wall, rice straw sake barrels and the raised tatami part of the shop where the shopkeeper would be.

Shitamachi Museum Annex, Yanaka, Tokyo, Japan.

The Old Yoshida Sake Store is just a little down the hill from SCAI the Bathhouse art gallery and Gallery Okubo, towards Kototoi Dori Avenue. Also nearby is Jyomyoin Temple with its thousands of Jizo statues.

Shitamachi Museum Annex, Yanaka, Tokyo, Japan.

Shitamachi Museum Annex is close to both Nippori Station and Uguisudani Station on the Yamanote line or 10 minutes from Nezu Station on the Tokyo Metro Chiyoda Line.

The Tozai Megurin bus also stops close to the building.

The Shitamachi Museum Annex is part of the main Shitamachi Museum which is located in Ueno Park.

Shitamachi Museum Annex
10-6-2, Ueno-Sakuragi
Taito-ku, Tokyo 110-0002
Hours: 9.30am-4.30pm; Closed Mondays (unless Monday is a national holiday in which case it is closed on the Tuesday); Closed December 29-January 3
Tel: 03 823 4408

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Sawanotsuru Sake Museum

Sawanotsuru Sake Museum in the Nada-ku district of Kobe is one of several sake breweries that also have “sake museums,” stores and tasting areas as part of their promotional operations.

Sawanotsuru Sake Museum, Nada-ku, Kobe.

Nada-ku has a long history of sake brewing thanks to the fine water than comes from nearby Mt. Rokko and bubbles to earth from the many springs in the area.

Kobe’s closeness to the sea meant that its sake could easily be transported to other areas of Japan. Indeed, Sawanotsuru will be celebrating 300 years of history next year having started out back in 1717 during the Edo Period. Sawanotsuru produces junmai-shu – sake made only from rice.

Sawanotsuru Sake Museum, Nada-ku, Kobe.

The historic, wooden building that was once the Oishi sake brewery is now a museum that displays traditional sake-making utensils such as the metal cauldrons and huge wooden vats necessary to produce sake. Visitors can also see models of Japanese-style ships that transported the sake as far afield as Tokyo and Hokkaido.

The wooden building was completely destroyed in the 1995 Hanshin Awaji Earthquake and was then subsequently rebuilt, opening in 1999. During this rebuilding process, an underground cellar, the funaba, used for pressing sake out of fermented mash was discovered and restored.

The museum shop offers free samples and difficult-to-source Sawanotsuru brand sake.

Sawanotsuru Sake Museum, Nada-ku, Kobe.

Sawanotsuru Sake Museum
Oishi Minami-machi 1-29-1
Nada-ku, Kobe, 657-0852
Tel: 078 882 7788
Hours: 10am-4pm
Closed Wednesday

Sawanotsuru Sake Museum is 10 minutes on foot south from Hanshin Oishi Station following the Toga River.

Other sake museum/breweries in Nada-ku include Shushinkan, Hakutsuru Sake Brewery Museum, Sakuramasamune, Hamafukutsuru Ginjo, Kobe Konan Muko no Sato and Kikumasamune.

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