Now in its tenth year, the three-day festival is a place for J-fashion enthusiasts to socialise, show off their outfits and get inspiration for future looks

Ten years after it started in 2010, the UK’s largest celebration of traditional and modern Japanese culture, is returning to London today for three days.

Hyper Japan, which is now a twice-yearly event, offers traditional food, anime merchandise and a cosplay zone, as well as an array of attractions for fashion lovers. The Asakusa culture section will be home to the vintage kimono brand Fuji Kimono, where guests can buy traditional Japanese clothing.