As Hello Kitty turns 50 her cuteness is still earning £3.1bn a year

Japanese character said to be second-highest grossing media franchise after Pokémon is also a TikTok superstar

She sports a signature red bow, her hobbies are travelling, reading and baking, and – despite celebrating her 50th birthday – stands at only five apples tall.

Called the “CEO of supercute”, Hello Kitty was created by Yuko Shimizu, a Japanese illustrator, half a century ago on Friday.

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