Design comprises an imperfect ring made up of a dozen bouncing red blobs – some with googly eyes

It is supposed to symbolise the “brilliance of life,” but among social media users in Japan, the newly unveiled logo for the 2025 World Exposition in the city of Osaka was an unmissable opportunity to poke a fun at the eccentricity of modern art.

The cell nucleus design, chosen from a shortlist of five, comprises an imperfect ring made up of a dozen “bouncing red blobs – some with googly eyes – in the approximate shape of the western Japanese city, which will host the Expo for the first time since 1970.

万博ロゴの例のアレ、コロシテくんとも言われてるけど、ミニトマトで作ったら生命力すごいから見てw

サラダに擬態すれば万博コラボメニューとしていけるのでは#大阪万博のロゴ #いのちの輝きくん pic.twitter.com/Lsx4Y6zQZm