Japan to subsidise holidays in effort to revive tourism

Shop and restaurant discounts part of ¥1.35tn plan after 99% fall in numbers from overseas

Tourists in Japan could soon be tucking into ramen and sushi, and buying souvenirs in the knowledge that a good portion of the bill will be picked up by the Japanese government.

Under an initiative that could come into effect within a couple of months, Japan is to provide subsidies to travellers in an attempt to breathe life into the country’s coronavirus-hit tourist industry.

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