Japan’s demographic time bomb: can a calendar help Otari’s single men find love?

Dropping birth rates and a dwindling population prompts group of rural men to put their faith in PR to revive their ailing towns, and love lives

Keito Kobayashi has swapped his usual work clothes for the uniform of his second job as a volunteer firefighter. He is, the caption in the calendar says, only doing what comes naturally – keeping his family and his village safe. Seigo Fujiwara’s picture shows him staring into the middle distance, his head swathed in a traditional tenugui. The 29-year-old surveyor is looking for a woman with a “beautiful smile” with whom he can travel the world.

They and 10 other men from Otari are the faces of Japan’s ticking demographic time bomb. They hope their calendar poses will generate interest from potential love matches and help end their search for love and companionship.

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